Meet the Team Reimagining Culture
and Redefining Growth
Sure, you’ll often see my face front and centre (hi, I’m Sarah 👋). But let’s be clear: Leading Culture is not a one-woman show. We’re a team of growth strategists, innovation instigators, and business transformation pros—each with a knack for turning ambitious ideas into commercial reality.
And we’re here for businesses who are ready to ditch ‘business as usual’ for something a whole lot bolder.
Because you deserve more than cookie-cutter consulting.
You’ve probably tried the standard playbooks before: the glossy reports gathering dust, the initiatives that fizzled, the consultants who parachute in and disappear when the real work begins.
Yeah, that’s not us.
We get in the trenches with you. We’ll challenge your thinking (respectfully), ask the hard questions (with a grin), and co-create strategies that actually stick. Because at the end of the day, our job isn’t to hand you a binder—it’s to help you unlock a growth story worth telling.
✨ Ready to reimagine what’s possible?
So, why us?
Because you don’t just need another advisor.
You need a trusted partner who can:
See the big picture and the little tripwires.
Bring fresh, unfiltered ideas (minus the jargon).
Equip your leaders and teams to drive growth long after we’re gone.
Oh, and we’ll make the process feel surprisingly enjoyable along the way.
When we’re not co-creating your next big transformation, you’ll find us…
Debating if AI will make us obsolete…or just free us up to do the parts of business that feel, you know, actually human.
Perfecting the art of balancing strategic brilliance with a touch of silliness.
Finding creative ways to make remote work feel surprisingly connected.
Celebrating your wins like they’re our own (because, let’s be honest, they kind of are).
The Team
What We Believe
CULTURE FUELS GROWTH
Innovation thrives on curiosity
And success should feel as good as it looks on a spreadsheet
We believe transformation shouldn’t be stiff or soulless. It should be exhilarating. Uplifting. And, yes, profitable.
With over 40 years of combined experience, our team has helped 130+ companies across almost every industry scale, evolve, and outperform even their own expectations.
Vision
To create a better world where businesses operate with integrity and innovation, and where everyone can grow, thrive, and shine. By fostering growth, we help fuel local economies and expand global opportunities, creating a positive ripple effect for individuals, communities, and future generations.
Mission
At Leading Culture, we help ambitious businesses to build environments where their people shine, teams collaborate seamlessly, and a culture of excellence drives profitable growth. Together, we transform cultures, embrace innovation, and achieve lasting success that not only elevates your business but positively impacts the wider community.
Values
When creating our values, we wanted values that reflected the qualities of the lighthouse; guidance, direction, and safety. Values are always more powerful when they are memorable, hence ‘Being a Beacon’ was born.
B
Brightness -
Creating a positive and inspiring environment where everyone can shine.
E
Excellence – Relentlessly pursuing the highest standards and delivering exceptional results.
A
Adventure – Embracing everything we do with a sense of boundless curiosity and fearless excitement.
C
Collaboration – Working together to achieve meaningful and impactful success.
O
Openness – Championing inclusivity, fairness, and transparency to build trust and foster belonging.
N
Novelty – Driving innovation through bold, imaginative approaches that challenge the status quo and inspire change.
BEACON
Brightness -
Creating a positive and inspiring environment where everyone can shine.
Excellence – Relentlessly pursuing the highest standards and delivering exceptional results.
Adventure – Embracing everything we do with a sense of boundless curiosity and fearless excitement.
Collaboration – Working together to achieve meaningful and impactful success.
Openness – Championing inclusivity, fairness, and transparency to build trust and foster belonging.
Novelty – Driving innovation through bold, imaginative approaches that challenge the status quo and inspire change.
The Founder
Sarah Williams formed Leading Culture following 10 years as Director and CEO of Team One International. Sarah has hand-picked a team of world class facilitators, coaches and consultants who’s passion towards people, cultures and organisations rivals her own!
Over the past 20 years, her unique approach combines a strong foundation in business management with a passion to streamline processes, increase efficiency, effectiveness and sales growth through robust people development strategies. Her customised training, facilitating and coaching solutions have enabled success with hundreds of clients including a client who turned their business around from insolvency to sales growth of over seven figures.
Sarah is fascinated by the limitless potential in human beings and her own learning journey ensures she has a breadth and depth of knowledge that is unrivalled and remains at the cutting edge of international research. This not only demonstrates her passion for learning but also her dedication to developing world class, thought provoking solutions to her clients.
How to Work with Leading Culture
Your Path to Success
Working with Leading Culture is straightforward and tailored to your organization’s unique needs. We offer customized solutions that focus on organizational development and leadership innovation, ensuring that your company culture and leadership strategies are aligned with your business goals. Our process begins with an in-depth consultation where we assess your current challenges and opportunities, and then design a tailored plan that meets your specific needs.
Your Path to Success
We start with a comprehensive consultation to understand your business challenges and objectives
We'll develop a tailored strategy for you to achieve growth from the inside out.
We work with you every step of the way to implement the strategy and provide ongoing support to ensure success
Leading Culture believes in the power of continuous improvement. We regularly assess and refine our strategies to ensure they continue to deliver the desired results.
Companies We Work With:
