Sarah WilliamsAI isn’t delivering ROI in most businesses because it’s being used as a tool, not as a shift in how the business operates. Real return comes from aligning leadership, redesigning workflows, and changing how decisions are made, not simply adding tools like ChatGPT.
Sarah WilliamsOrganizations that train their people, not just buy the tools, are twice as likely to see real returns. Here's what the numbers actually show.
Sarah WilliamsIt wasn’t that long ago that I was standing in a room with a group of leaders in one of my programmes, confidently telling them that in the not-too-distant future they would be hiring prompt engineers, that this would become a defined role in their business, much like data scientists or business analysts have over the past decade, and that they’d need to start thinking about how and where those roles would sit across their organisation.
Sarah WilliamsAI is not replacing sales. However, used well, it can reshape how we prepare, position, and build trust.
