Sarah WilliamsWorking globally means living in the time-zone gap. Over the years, I’ve developed a few hacks that keep my brain functioning, starting with a simple rule I call “where my feet are.”
Sarah WilliamsAre you competing for existing demand, or trying to create demand that doesn’t exist yet? Using the unexpected example of a motorised unicycle, this article explores the difference between capturing an existing market and creating a new one. It looks
Sarah WilliamsStrategy isn’t about eliminating risk. It’s about making deliberate choices, understanding the risks, mitigating what you can, and deciding what you’re prepared to accept.
Sarah WilliamsAI can now reproduce polished, consistent brand language almost instantly. So what happens to brand voice when sounding consistent is no longer the point? Perhaps the future isn't one brand voice, but a shared worldview expressed through many human v
