Why Pricing Deserves More Attention Than It Gets
Published on: 08/06/2026
Pricing is often discussed as a revenue lever, but its impact goes much further than that.
Culture and Business StrategyBusiness Strategy

Pricing is often discussed as a revenue lever, but its impact goes much further than that.

Under pressure, small leadership behaviours become the loudest signals your culture sends. What are you telling them about your culture?

AI isn’t delivering ROI in most businesses because it’s being used as a tool, not as a shift in how the business operates. Real return comes from aligning leadership, redesigning workflows, and changing how decisions are made, not simply adding tools like ChatGPT.

Organizations that train their people, not just buy the tools, are twice as likely to see real returns. Here's what the numbers actually show.