Sarah WilliamsWhat does it take to turn a family-owned plumbing business into a nationally award-winning brand? For Swan's Professional Plumbing, it came down to trust, consistency, and putting customers first
Sarah WilliamsPricing is often discussed as a revenue lever, but its impact goes much further than that.
Sarah WilliamsUnder pressure, small leadership behaviours become the loudest signals your culture sends. What are you telling them about your culture?
Sarah WilliamsAI isn’t delivering ROI in most businesses because it’s being used as a tool, not as a shift in how the business operates. Real return comes from aligning leadership, redesigning workflows, and changing how decisions are made, not simply adding tools like ChatGPT.
