How a Simple Test Beat Piracy
Sarah Williams Published on: 11/08/2025
Spotify’s founders proved that solving one small frustration could change an entire industry.
Business StrategyBusiness GrowthInnovation
Articles
Sarah Williams
The Airbnb MVP Story
Sarah Williams Published on: 05/08/2025
Airbnb’s growth from a few airbeds to a global travel giant with over $11 billion USD in annual revenue proves that game-changing innovation starts with bold, real-world experiment, not perfection.
Business StrategyBusiness GrowthInnovation
From Rejection to 75,000 Signups
Sarah Williams Published on: 29/07/2025
Dropbox launched with a scrappy explainer video instead of a finished product, and that one bold move grew their beta waitlist from 5,000 to 75,000 overnight. Proof you don’t need perfect, you need momentum.
Business StrategyBusiness GrowthInnovation
From Startup Turbulence to Global Luggage Leader
Sarah Williams Published on: 02/04/2025
Launching a travel brand right before a global shutdown sounds like a disaster waiting to happen—but not for July. This Australian luggage company turned adversity into opportunity, redefining the industry with innovation and resilience.
Business StrategyBusiness GrowthInnovation
