Why Pricing Deserves More Attention Than It Gets
Sarah WilliamsPublished on: 08/06/2026
Pricing is often discussed as a revenue lever, but its impact goes much further than that.
Culture and Business StrategyBusiness Strategy
Articles
Sarah Williams
Why Cashflow Catches Even Experienced Business Owners Off Guard
Sarah WilliamsPublished on: 12/05/2026
You can run a profitable business and still run out of cash.
Leadership InsightsBusiness StrategyFinance
Prompt Engineering Isn’t a Technical Skill. It’s a Thinking Skill.
Sarah WilliamsPublished on: 17/03/2026
It wasn’t that long ago that I was standing in a room with a group of leaders in one of my programmes, confidently telling them that in the not-too-distant future they would be hiring prompt engineers, that this would become a defined role in their business, much like data scientists or business analysts have over the past decade, and that they’d need to start thinking about how and where those roles would sit across their organisation.
Leadership InsightsBusiness StrategyInnovation
How Real Customers Transformed Their Business with Microsoft AI
Sarah WilliamsPublished on: 10/02/2026
Explore how organisations across industries, from energy and manufacturing to professional services, use Microsoft’s AI tools to automate workflows, boost productivity, enhance customer experience, and accelerate innovation. These case studies show how real businesses are unlocking value through practical AI adoption.
TransformationBusiness StrategyBusiness GrowthInnovation
