Sarah WilliamsAre you competing for existing demand, or trying to create demand that doesn’t exist yet? Using the unexpected example of a motorised unicycle, this article explores the difference between capturing an existing market and creating a new one. It looks
Sarah WilliamsStrategy isn’t about eliminating risk. It’s about making deliberate choices, understanding the risks, mitigating what you can, and deciding what you’re prepared to accept.
Sarah WilliamsWhat makes a business truly successful? Strip away the complexity, and it comes down to three things: problem, position, and profit. Discover how aligning all three creates a stronger, more sustainable business.
Sarah WilliamsDiscover how Greg Donaldson Contracting grew from a family-owned earthmoving business into one of Canterbury's leading civil contractors by investing in capability before opportunity, a strategy that earned the company top honors at the 2026 ANZ Busi
