From Startup Turbulence to Global Luggage Leader

From Startup Turbulence to Global Luggage Leader

From Startup Turbulence to Global Luggage LeaderSarah Williams
Published on: 02/04/2025

Launching a travel brand right before a global shutdown sounds like a disaster waiting to happen—but not for July. This Australian luggage company turned adversity into opportunity, redefining the industry with innovation and resilience.

Business StrategyBusiness GrowthInnovation
How Zoom broke a monopoly

How Zoom broke a monopoly

How Zoom broke a monopolySarah Williams
Published on: 17/02/2025

From a startup idea in 2011 to a global video conferencing leader, Zoom’s rise is nothing short of extraordinary. CEO Eric Yuan built Zoom to solve the frustrations of early video conferencing tools, focusing on simplicity and reliability. With a strong user base from day one, growth accelerated in 2015 as Zoom expanded into education and individual consumers, leading to a successful IPO in 2019. But it was 2020 that cemented Zoom as an essential tool for work, learning, and staying connected. What can businesses learn from Zoom’s explosive 325% growth? Read on to explore the strategies behind its success

TransformationBusiness StrategyBusiness Growth