Articles

The Most Valuable Paper I Took at University

The Most Valuable Paper I Took at University

The Most Valuable Paper I Took at UniversitySarah Williams
Published on: 04/09/2026

AI can give us answers in seconds, but critical thinking helps us decide whether those answers are worth trusting.

Leadership Insights
The Smallest Moments Carry the Loudest Messages 

The Smallest Moments Carry the Loudest Messages 

The Smallest Moments Carry the Loudest Messages Sarah Williams
Published on: 25/05/2026

Under pressure, small leadership behaviours become the loudest signals your culture sends. What are you telling them about your culture?

Leadership InsightsCulture and Business Strategy
Prompt Engineering Isn’t a Technical Skill. It’s a Thinking Skill.

Prompt Engineering Isn’t a Technical Skill. It’s a Thinking Skill.

Prompt Engineering Isn’t a Technical Skill. It’s a Thinking Skill.Sarah Williams
Published on: 17/03/2026

It wasn’t that long ago that I was standing in a room with a group of leaders in one of my programmes, confidently telling them that in the not-too-distant future they would be hiring prompt engineers, that this would become a defined role in their business, much like data scientists or business analysts have over the past decade, and that they’d need to start thinking about how and where those roles would sit across their organisation.

Leadership Insights
The Future of Social Selling in the Age of AI.

The Future of Social Selling in the Age of AI.

The Future of Social Selling in the Age of AI.Sarah Williams
Published on: 17/03/2026

AI is not replacing sales. However, used well, it can reshape how we prepare, position, and build trust.

Leadership Insights