Articles

How Real Customers Transformed Their Business with Microsoft AI

Sarah Williams

Published on: 10/02/2026

Explore how organisations across industries, from energy and manufacturing to professional services, use Microsoft’s AI tools to automate workflows, boost productivity, enhance customer experience, and accelerate innovation. These case studies show how real businesses are unlocking value through practical AI adoption.

TransformationBusiness StrategyBusiness GrowthInnovation

How EY Built an AI‑Centric Organization to Transform Itself and Its Clients

Sarah Williams

Published on: 26/01/2026

Discover how global professional‑services firm EY (Ernst & Young) reengineered its own business to become an AI‑powered organization integrating artificial intelligence into strategy, workflows, service offerings, and responsible governance to deliver long‑term value internally and for its clients.

Business StrategyBusiness GrowthInnovation

From Bedroom Startup to a 100-Year Brand

Sarah Williams

Published on: 05/01/2026

Discover how teenager Ben Francis turned a bedroom sewing hobby into Gymshark, a £1.2B fitness brand built on innovation, community, and relentless perseverance.

TransformationBusiness StrategyBusiness GrowthInnovation

How Candle Shack Became a Beacon for the Home Fragrance Industry

Sarah Williams

Published on: 22/12/2025

Discover how Candle Shack grew from a family kitchen project into one of Europe’s leading candle-making suppliers.

TransformationBusiness StrategyBusiness GrowthInnovation