Articles

Claude Skills: What They Are and How to Use Them to Raise the Standard of AI Work in Your Business

Claude Skills: What They Are and How to Use Them to Raise the Standard of AI Work in Your Business

Claude Skills: What They Are and How to Use Them to Raise the Standard of AI Work in Your Business Sarah Williams
Published on: 14/09/2026

Claude Skills aren't magic; they're induction. Here's what they actually are, and how to use them to raise the standard of AI work across your business.

Innovation
How Real Customers Transformed Their Business with Microsoft AI

How Real Customers Transformed Their Business with Microsoft AI

How Real Customers Transformed Their Business with Microsoft AI Sarah Williams
Published on: 10/02/2026

Explore how organisations across industries, from energy and manufacturing to professional services, use Microsoft’s AI tools to automate workflows, boost productivity, enhance customer experience, and accelerate innovation. These case studies show how real businesses are unlocking value through practical AI adoption.

TransformationBusiness StrategyBusiness GrowthInnovation
 How EY Built an AI‑Centric Organization to Transform Itself and Its Clients

How EY Built an AI‑Centric Organization to Transform Itself and Its Clients

 How EY Built an AI‑Centric Organization to Transform Itself and Its Clients Sarah Williams
Published on: 26/01/2026

Discover how global professional‑services firm EY (Ernst & Young) reengineered its own business to become an AI‑powered organization integrating artificial intelligence into strategy, workflows, service offerings, and responsible governance to deliver long‑term value internally and for its clients.

Business StrategyBusiness GrowthInnovation
 From Bedroom Startup to a 100-Year Brand

From Bedroom Startup to a 100-Year Brand

 From Bedroom Startup to a 100-Year Brand Sarah Williams
Published on: 05/01/2026

Discover how teenager Ben Francis turned a bedroom sewing hobby into Gymshark, a £1.2B fitness brand built on innovation, community, and relentless perseverance.

TransformationBusiness StrategyBusiness GrowthInnovation