From 50p to £15K a Month: The Inspiring Journey of Lavender Moon
Sometimes, all it takes is one small spark.
For Bethany Holland, that spark came in the form of a 50p scarf she picked up at a local charity shop. When she resold it for a profit, something clicked; she realized she had a knack for spotting hidden gems.
At the time, Bethany was working full-time as an NHS paramedic, balancing high-pressure shifts with her growing side hustle. In between long hours on the ambulance, she scoured charity shops and vintage stores, curating pieces that reflected her love of country and western-inspired fashion.
Her hobby quickly evolved into a small online business, and then into something much bigger.
Turning Passion into a Brand
With every sale, Bethany reinvested her profits, first into better stock, then into branding, photography, and packaging.
She launched her first business, The Country Ladies Closet, selling vintage and western-style clothing online. As her following grew, she refined the brand, rebranding it as Bethany Rae and expanding her range to include handcrafted leather bags and accessories.
Her mission was simple: create timeless, country-inspired pieces that made people feel confident and connected to their style.
As her business gained traction, Bethany reduced her ambulance shifts to focus on entrepreneurship full-time, a decision that marked the beginning of her next chapter.
The Birth of Lavender Moon
In 2023, Bethany took a bold leap and opened her first brick-and-mortar boutique: Lavender Moon, in Poole, Dorset.
Her shop offered a curated collection of western-inspired fashion, from flowy dresses and boots to bespoke accessories. The aesthetic was warm, bohemian, and unapologetically authentic, much like Bethany herself.
Her store quickly became a local favorite, attracting loyal customers and social media buzz. Then came a game-changing opportunity:
Legal & General and Nest Pensions, who were supporting the regeneration of Poole’s Kingland Crescent, noticed her success and offered a support package to relocate Lavender Moon to this revitalized shopping district.
The result? Within six months, her monthly revenue tripled, soaring from £4,000 to £15,000.
Lessons for Entrepreneurs
1. Start Small, Dream Big
Your beginnings don’t define your ceiling. Bethany’s tiny investment turned into a thriving six-figure business through consistency and vision.
2. Reinvest in Growth
Every pound Bethany earned went back into building her brand, expanding her line, upgrading her visuals, and refining her message.
3. Embrace Change and Opportunity
Her willingness to relocate to Kingland Crescent showed how seizing the right opportunity can accelerate growth exponentially.
Today, Lavender Moon is proof that the most inspiring businesses often start with the smallest ideas.
From charity shops to high streets, Bethany has built a brand that celebrates creativity, authenticity, and courage.
And for entrepreneurs everywhere, her journey is a reminder that growth begins with a single brave step, and the belief that small things can become extraordinary.
Sources:
