AI Summer Series

Clear thinking for leaders navigating AI and business growth.

Amanda Reid

CEO at BERL

BRYNNE TILLMAN

CEO of Social Sales Link

Brynne Tillman is the CEO of Social Sales Link, co-host of the podcast Making Sales Social, and a co-author of the best-selling books The LinkedIn Edge and Prompt Writing Made Easy. She is best known for helping revenue-driven professionals leverage LinkedIn as a powerful sales tool that opens up more conversations by earning the right. Her work centers on a simple shift. Detach from what the prospect is worth to you and attach to what you are worth to the prospect. Brynne teaches professionals how to position themselves with credibility, share insights that matter to their buyers, and engage in ways that feel natural, relevant, and human, with a strong focus on referrals from clients, networking partners, and COIs. Through training, coaching, and AI-powered prompt frameworks, Brynne helps professionals connect with the right people, start trust-based conversations, and leverage LinkedIn organically as part of the sales process.

💡Key Takeaways

The CRISPY Prompting Framework

To maintain authenticity and bypass AI detectors, Brynne created a highly structured system for prompt writing called CRISPY:

• Context: Defines the specific goals of the prompt.

• Role: Establishes who the AI should "be" during the exercise.

• Inspiration: Determines what the consumer should feel after engaging with the content.

• Scope: Details the format, such as length and structure.

• Prohibitions: This is often the largest part of the prompt; it instructs the AI on what not to do, such as avoiding words like "delve" or "foster" and skipping segmented bullet points.

• You: Incorporates the user's unique "genius" by feeding the AI personal transcripts, voice-to-text notes, or specific insights.

Authenticity in Content Creation

Brynne notes that standard AI content is currently "hyper detectable" due to its predictable structure. She suggests that content at the top of the sales funnel should resonate with the buyer and create curiosity in the very first sentence. Furthermore, educational content must be vendor-agnostic, providing value that allows the reader to think differently without requiring them to hire the author. If a user chooses to use "cold" AI without personal refinement, Brynne recommends being transparent by adding a disclaimer that the article was written by AI using the author's insights.

Strategic Sales Applications

• Pre-call Planning: Sales professionals can download a profile as a PDF, upload it to an LLM (Large Language Model), and use a prompt to generate a SWOT analysis and discovery questions tailored to that specific prospect.

• "AI Parties" for Brand Building: This is a method to "teach" the global AI "brain" to recognize a person as an expert. By having multiple people ask an LLM to find, compare, and recommend an individual for specific niches, the AI eventually learns to include that person in its top-expert lists.

Trends and Cautions

Brynne is enthusiastic about AI receptionists that can handle 24/7 inquiries without mistakes and AI agents that automate internal workflows, such as writing follow-up emails from meeting transcripts. However, she warns against "easy button" prospecting tools that automate LinkedIn interactions, noting that they violate LinkedIn’s agreements and destroy the relationship-based nature of sales.